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  1. Especially I like the way you frame your discussion, and that you focus on “the people at the fringes, as well as those in the middle”. Those at the fringes are so often left out in the cold. Those in the middle are so often simply ignored. This field of behavioural economics is entirely new to me and I plan to acquire some of the titles you suggest (I will buy them so that I own them and therefore attach a greater value to them and to their contents). I so want to experiment with that idea of giving participants their certificate at the start and then inviting them to do sufficient to keep it at the end. Brilliant!

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